About us

We believe that the future is about balance and a healthier approach to mind & body. We think that matcha is a perfect base for the morning drink, but we are not stopping at that. Our aim is to find healthy & beauty solutions to support and promote health, inner beauty & body as a whole. We hope you will follow us on that journey!

Our story

Rite is a Helsinki based self-care brand that creates rituals to support good mood and inner beauty. We started in 2020 - a year when all our habits changed. Our signature product is ceremonial grade matcha powder. Coming straight from Japan and having the highest quality - it is a healthy & tasty way to get caffeine, antioxidants and get that healthy glow for yourself!

Rite is a first step to a better self-care routine. We believe that self-care should be fun and easy and start from the inside.