Our values

At Rite we believe in transparency and honesty. Our attention is focused on the ingredients and taste. Finland is known for its cleanest water, cleanest air, focus on the ecology and one of the highest standards of food production in the world. We want no less than that.

Herbs, plants and berries that grow in Finland are unique due to the vertical landscape of Finland. It stretches up to the north, the sun here is gentle and summer sun is not setting for months. Winters are cold and full of snow, which allows plants to have deep dormancy. 

We keep our production small and we are not having a huge stock, thus we ensure that the quality of herbs, tree needles, berries and others is up to our high standards.

Wellness for us has a strictly holistic approach. What we consume is what shapes us, we trust in nature and its power to heal, nourish and restore. Whether it is about mental state or glowing skin.

We are starting our business in the time of a global ecology crysis and fully understanding that, we are doing our best to make it as sustainable as we can. We are producing as much as we can in Finland, using as few materials as possible. We are locally sourcing, drying, processing and packing the teas.

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Our story

Sonja is a entrepreneur and communications & branding professional. After becoming a mom she found herself deeply interested in wellness & health industry. Being always a big tea drinker she took this passion further towards powdered drinks and supplements, that don't compromise on the ingredients, quality and taste.

Cecilia is a sociologist and nutrition therapist specializing in eating behavior, women's health, weight management, and gut health.
Rather than focusing solely on what we eat, Cecilia is interested in why we eat the way we do.

She believes that healing is not something to be accomplished, but something to be practiced. Lasting wellbeing is built through small, consistent rituals rather than quick fixes.


This philosophy is what drew her to Rite. The combination of Finnish berries, exceptional quality, and a deep connection to nature reflects her belief that wellbeing should be both sustainable and beautiful, woven naturally into everyday life.